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Modern Trade entry across 6 chains

Pricing architecture, listing strategy, trade marketing and S&OP overhaul to crack national MT distribution.

Chains listed
6
Velocity
+2.1x
GM
+260 bps

The challenge

A D2C snacks brand with strong online traction needed to enter Modern Trade without eroding margins or losing pricing power against entrenched incumbents.

Our approach

  • 01

    Redesigned the price-pack architecture with channel-specific SKUs for MT vs D2C.

  • 02

    Negotiated entry terms with 6 national chains and built a category-story pitch deck.

  • 03

    Designed in-store visibility programs, demo plans and trade promotion calendars.

  • 04

    Rebuilt S&OP with weekly DC-level forecasting to stop OOS at shelf.

Outcomes

  • Listed in 6 national MT chains within 12 months.

  • Off-take velocity 2.1x category benchmark in the first two quarters.

  • Blended gross margin up 260 bps despite channel mix shift.

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