Concept-to-launch in 5 months

The challenge

A first-time restaurateur needed to launch a flagship fine-dining concept in a competitive metro market — on a fixed timeline and a disciplined capex envelope.

Our approach

• 01

  Defined the concept narrative, guest journey and signature moments.

• 02

  Led brand identity, interior design brief and uniform program with a curated partner team.

• 03

  Engineered a 38-item menu with target cost lines and chef trials.

• 04

  Built a 60-day pre-launch press, influencer and CRM plan.

Outcomes

• Opened on schedule and turned a profit in the opening month.

• Maintained a 21-day reservation lead time through the first quarter.

• 12 unpaid press features across national lifestyle and food media.