F&
Founder & CEO
Strategy · Turnaround
Three decades across F&B leadership, multi-brand operations and franchise systems. Led concept-to-scale journeys for category-defining brands.
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Leadership
Operators first. Strategists by training.
Our partners have built, scaled, turned around and franchised brands — not just advised on them. That operator instinct shows up in every engagement.
MP
Managing Partner
Growth · Franchise
Specialist in franchise design, territory strategy and master-franchise structuring across India, GCC and Southeast Asia.
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P—
Partner — Operations
Ops · SOPs · Supply
Career operator. Has run kitchens, central commissaries and multi-city operations for premium QSR and casual dining chains.
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P—
Partner — Brand
Brand · Marketing · D2C
Brand builder with deep work across launches, repositioning and performance marketing for restaurants, retail and FMCG.
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D—
Director — Academy
Training · People
Designs and leads the Waves Oceania Academy — founder, manager and frontline programs delivered across India.
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D—
Director — Finance
Unit Economics · M&A
Investor-grade financial modelling, fundraise readiness and M&A advisory for hospitality and FMCG brands.
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Advisory network
A bench of 40+ specialists.
Chefs, master-franchisees, supply-chain leaders, designers and category specialists we bring in by engagement.
Work with us
Apply to join We're hiring operators and consultants.
If you've built businesses and want to do that for many more — let's talk.