All case studiesSpecialty Retail
Refit + expansion playbook across 9 stores
Store format redesign, category mix, visual merchandising and a city expansion roadmap for a lifestyle brand.
- SPSF
- +34%
- Conversion
- +9 pts
- New stores
- 5
The challenge
A 9-store lifestyle retailer was seeing flat SPSF and declining conversion. Leadership needed a refreshed format and a disciplined expansion roadmap before raising growth capital.
Our approach
- 01
Redesigned the store format with a new zoning logic and adjacencies.
- 02
Rebuilt the category mix using contribution-margin and walk-in data.
- 03
Trained store teams on a new VM and clienteling cadence.
- 04
Built a city-by-city expansion model with catchment scoring.
Outcomes
Sales per square foot up 34% across refitted stores.
Conversion improved by 9 points; basket size up 12%.
Opened 5 new stores on the refreshed format within the year.
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