0 → 28 kitchens across 6 cities in 18 months
End-to-end brand build, SOP design, central kitchen architecture and franchise rollout for a tier-1 cloud kitchen.
- Locations
- 28
- AOV
- +18%
- CAC
- -37%
The challenge
A founding team with strong product but no operating playbook needed to launch a multi-brand cloud kitchen and scale across cities without breaking unit economics.
Our approach
- 01
Built three sub-brands targeting distinct daypart occasions, each with its own menu architecture and pricing ladder.
- 02
Designed a hub-and-spoke central kitchen model with standardised 220 sqft satellite units.
- 03
Engineered aggregator-first marketing playbook with cohort-led CAC controls.
- 04
Wrote the franchise manual, trained the first 12 franchise partners and built the QA cadence.
Outcomes
Scaled from 0 to 28 operational kitchens across 6 cities in 18 months.
Average order value up 18%; blended CAC down 37%.
Brand portfolio contribution margin held above 22% through scale.