Franchise system that scaled to 40+ stores
Franchise documentation, FOFO economics, training academy and territory strategy for a regional bakery brand.
- Stores
- 8 → 42
- Avg payback
- 21 mo
- Royalty model
- Tier-based
The challenge
A regional bakery with 8 owned stores wanted to scale via franchising but lacked the documentation, unit economics and training infrastructure to support a high-quality FOFO rollout.
Our approach
- 01
Modelled FOFO unit economics across three city tiers; defined a tier-based royalty structure.
- 02
Authored a 220-page franchise operations manual covering ops, BOH, hiring and marketing.
- 03
Stood up a 4-week residential training academy for franchisee teams.
- 04
Built a territory rights map and a partner-vetting scorecard.
Outcomes
Grew from 8 to 42 stores in 24 months, predominantly franchised.
Average franchisee payback of 21 months; renewal intent above 90%.
Royalty revenue became the brand's fastest growing P&L line.